Hello, we’re team ReelCrafter

Hi there! I’m Sam, co-founder of ReelCrafter and a film and video game composer (best known for the Mass Effect trilogy). I have firsthand experience with the challenges of sharing demo reels, and several years ago, it led me to code a little hack to notify me when people opened my reels. Soon enough, friends were asking for the same hack. And before I knew it, ReelCrafter was born!

I’m a lifelong coder and composer, an incurable gadget geek, and a serverless architecture enthusiast. I’m also an iced coffee addict and proud cat whisperer. At ReelCrafter, I bring my passion for technology and creativity together to help artists showcase their work in the best light possible.

Hi, I’m Sara! I’ve been in the art director world for over 20 years, working on everything from national brands to small startups. I’ve tackled user experience, social, digital, broadcast, print projects, and more, so you could say I’ve seen it all.

But what I love most is using my expertise to build creative solutions to real problems — like ReelCrafter. As the lead for marketing, strategy, and visual design, I get to bring my experience to the table and help create unique features that make it easier for artists like you to create incredible reels. And when I’m not working on the big stuff, you’ll find me on the support channel, helping out with anything that doesn’t require heavy tech lifting.